French people fall for snacks

The term “snacking” refers to ready-to-eat foods that can be eaten on the go, individually or shared, at any time of day. In fact, there are 3 key times of the day* when snacks makes its appearance:

A major consumer trend in recent years, snacks has become a flourishing market in France, recording sales of 23,400 million euros in 2023, up +19% on 2019**. As a result, snacks offers are becoming a key issue for companies, opening up new opportunities.

This trend can be explained in particular by changing lifestyles, with customers increasingly active and in a hurry, as well as a more diversified range of products to suit all tastes.

Snacks in France is driven by growing demand for healthy, convenient, premium-quality products. This market demands constant adaptation to consumer expectations, which underlines the importance of product innovation and personalization.

Several trends stand out in the snacks market***:

• Fast but healthy eating: Consumers are looking for products that are both appetizing and healthy. Nearly 45% of French consumers consider it important to include organic ingredients in recipes, and 69% even want products to be in season.
• Product customization: Consumers value the ability to choose from a variety of ingredients for their snack.
• Mobility and practicality: Snacks should be easy to take away and eat on the move, thanks to their individual format and practical packaging (with the added bonus of being eco-friendly).
• A diversified range: With a quick meal every day, consumers are looking for diversity and the chance to discover new flavors and textures. An opportunity for brands to innovate!

Want to create the perfect snack? Take a look at the possibilities for customised snacks!

Sources :

* Xerfi

** Artisans gourmands

*** Business France