What are the trends for the 2024 holiday season ?

As the year draws to a close, bakeries and stores are pulling out all the stops to meet consumer needs. People are seeking unique flavors, generous portions, and a touch of originality to delight their taste buds during this magical and family-oriented time of year.
Here, we present the must-have trends for the end of 2024!

Specialty breads :

Always on the lookout for variety and innovative products, consumers are turning to breads that add a unique twist: dried fruits, spices, and ingredients that are not part of everyday meals. These breads stand out with their distinctive textures and flavors.
At Novepan, we embody this trend with our Lubrano walnut square, combining soft crumb with the crunch of walnuts. Another standout is our Lubrano fig baguette, offering a sweet and fruity note.
For an indulgent touch, there’s also our ADP muesli loaf: a gourmet bread enriched with raisins, dried cranberries, apricot cubes, rolled oats, pumpkin seeds, papaya cubes, and apple cubes—a blend that delivers an explosion of flavors.

Shareable XXL formats :

Generous formats have become essential for festive year-end meals, perfectly meeting the expectations of consumers seeking conviviality and practicality. These large-format breads are ideal for professionals, especially for shared moments at large tables or buffets.
Among our offerings, the Massip stands out with its family-friendly size and rustic character. This authentic bread is designed to be easily sliced, making it a perfect choice for festive feasts.
Another flagship product: fougasses, true stars among stuffed breads. Born from the fusion of traditional Italian focaccia and pizza, fougasses captivate with their authentic appearance and appetizing presentation. Available in several flavors—plain, bacon-cream-onion, chorizo-pepper, or Fourme d’Ambert PDO—they are a savory and versatile choice. Pre-baked and frozen, these products offer simple and quick preparation, ensuring freshness and quality directly at the point of sale.

A journey through flavors :

With a strong desire to explore comforting and warm flavors during the winter season, consumers are turning to products that transport them to other cultures, inspired by cuisines from around the world. This trend caters to curious consumers looking for these experiences in everyday products.
And to meet this demand, there’s no better solution than snacking. Among these unique creations are the curry chicken escargotine, tartiflette fozza, and spiced vegetable crok’moelleux, along with many other options!

The 2024 holiday season will be all about ever more varied and indulgent products!